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Loved by thousands across South Africa
Rated 4.9/5 across Google, Trustpilot and Loox. Here is what our customers say.
Luxury Flowers for the Moments That Deserve More
Luxury flowers at a glance
- Premium roses, peonies, orchids and rare seasonal blooms, hand-tied to impress
- Hand-crafted by our senior florists in Claremont, arranging for South Africa since 1999
- Rated 4.9/5 across 5,800+ reviews on Google, Trustpilot and Loox
- Same-day fresh flower delivery in Cape Town and Johannesburg when you order before 12pm
- Free handwritten card, and the option to add a gift for a complete statement
- The bigger, rarer, more considered end of our range, for when only the best will do
Some moments ask for more than a lovely bunch. A milestone anniversary, a grand apology, a thank you that needs to land properly, these call for luxury flowers. Our luxury range is the top tier of everything we do: the largest blooms, the rarest stems, the most considered arrangements, hand-crafted by our most senior florists since 1999. When you want the flowers to walk into the room before you do, this is where you start.
What Makes a Flower Luxury
Luxury is partly the flower and partly the craft. The blooms most people consider luxury are peonies, orchids, garden roses, hydrangeas and rare imported stems, prized for their size, scent and the fact that they are harder to grow and source. But a luxury bouquet is more than expensive flowers in a bunch. It is stem count, careful colour work, premium foliage and an arrangement that looks effortless because a skilled florist spent real time on it. That is the difference between a nice bunch and a showstopper.
Our Most Luxurious Bouquets
When the moment is big, these are the ones people choose. The Luxury Florist Choice Bouquet lets our senior florist build something one-of-a-kind from the best stems in the studio that day. The Luxury Peony Bouquet is the one women quietly hope for, and the soft, layered Luxury Lavender Garden Bouquet feels like a private garden gathered by hand. For pure romance, the Passionate Luxury Bouquet and the grand 50 Red Rose Bouquet make an unmistakable statement, while the Pure Elegance Bouquet keeps it refined and timeless. For a softer luxury, the Distinctly Dreamy Bouquet and Pink Perfection Rose Bouquet are quietly opulent, while the crisp Classic White Bouquet, Elegant White Bouquet and full Mixed Rose Bouquet bring understated, all-white and all-rose elegance.
Luxury Roses, Peonies and Garden Blooms
If you already know the flower, start there. Our roses and dedicated rose bouquets cover the classic luxury send, from a lavish dozen to a statement fifty. In season, our peonies and dedicated peony bouquets are the ultimate indulgence, soft and full and endlessly photographed. A gathered Country Garden Bouquet or a heartfelt Gratitude Bouquet brings that garden-luxury feel, and for a proudly local statement our protea bouquets are hard to beat. For lasting drama, the Red Rose and Greenery Bouquet and the Romantic Splendour Bouquet bring depth and richness. Our reasons to buy peonies, our guide to red roses and our round-up of the world's best-smelling flowers help you choose the most luxurious bloom for the moment.
Everyday Bouquets or Luxury? How to Choose
Not every occasion needs the top tier, and that is exactly why we split the range. For a warm, everyday send, birthdays, thank yous, just-because moments, our flower bouquets range is generous and beautiful without the grand-statement price. Step up to luxury when the moment is a milestone, when you want the wow, or when the flowers are doing the heavy lifting of an apology or a proposal. The simplest guide: if you want them to gasp, choose luxury. If you want them to smile, our everyday range does it perfectly. Our guide to choosing the perfect bouquet walks you through it.
Luxury Flowers as a Statement Gift
Luxury flowers become unforgettable when they arrive with something extra. Pair a premium bouquet with a treat from our gift boxes for women or browse our wider gifts for her range for chocolates, candles and keepsakes. For the milestones of the heart, our anniversary flowers and romantic flowers ranges lean into the occasion, and a beautifully wrapped gift box alongside the blooms turns a lovely gesture into a proper event. For him, our gift boxes for men pair well with a bold bouquet. Our roses for all occasions guide is a lovely browse if roses are your luxury of choice, and our 100 bouquet ideas and flower care guide help you choose and keep them beautifully.
Same-Day Luxury Flower Delivery in Cape Town and Johannesburg
Luxury should still be effortless. Order fresh flowers before 12pm, Monday to Saturday, for same-day delivery across Cape Town and Johannesburg, hand-delivered by our own drivers rather than a courier handoff. See how our same-day flower delivery works if the moment is today. For a luxury gift to someone further afield, pair the blooms with a shelf-stable hamper and our nationwide gift delivery reaches most South African suburbs and cities in 2 to 4 business days.
Frequently Asked Questions
What are considered luxury flowers?
Luxury flowers are the blooms prized for their size, scent, rarity or difficulty to grow. The usual list includes peonies, orchids, garden roses, hydrangeas, ranunculus and rare imported stems. What lifts an arrangement from nice to luxury is not only the flower but the craft: a high stem count, premium foliage, careful colour work and a skilled florist's hand. Our luxury range is built around exactly these blooms and that level of care.
What is the most luxurious flower?
The peony is widely considered the most luxurious flower for its lush, ruffled heads, soft scent and short growing season, which makes it feel special and fleeting. Orchids run a close second for their elegance and longevity, and garden roses are the timeless luxury choice. In truth the most luxurious flower is the one that suits the person and the moment, arranged beautifully.
What is the most expensive flower in South Africa?
Among cut flowers, peonies are typically the most expensive in South Africa because the season is short and the plants take years to establish, so supply is limited and demand is high. Imported and rare orchids also sit at the top of the range. Prices rise and fall with the season, which is why a florist's-choice luxury bouquet often gives the best value: we build it around the finest blooms available that day.
How much should I spend on a luxury bouquet?
Luxury bouquets sit at the top of our range, above our everyday and mid-range bouquets, with the price reflecting stem count, the rarity of the blooms and the time a senior florist spends arranging them. Spend what the moment deserves rather than a fixed figure. If you want the impact without a specific budget in mind, our luxury florist's choice lets us build the most beautiful arrangement possible for your spend.
Can I get luxury flowers delivered same-day?
Yes. Order fresh luxury flowers before 12pm, Monday to Saturday, and we deliver the same afternoon across Cape Town and Johannesburg with our own drivers. Because luxury arrangements use premium and sometimes rare stems, ordering earlier in the day gives our florists the best choice of blooms. For addresses outside the two metros, pair the flowers with a shelf-stable gift and it ships nationwide in 2 to 4 business days.
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Rated 4.9/5 across 5,800+ reviews · Hand-tied by our florists in Cape Town and Johannesburg since 1999






















