Our Story

Nestled in the embrace of Cape Town's breathtaking vistas, Fabulous Flowers and Gifts is a beacon of passion, elegance, and heartfelt care. Our boutique florist and gift emporium is dedicated to crafting moments of joy and luxury through our exquisite floral arrangements and bespoke gift boxes, delivered with love across Cape Town and throughout South Africa.

Our journey is woven from the dreams and aspirations of our founder, Josie van Aswegen, whose profound love for floristry has nurtured a vision of beauty and sophistication. 

At Fabulous Flowers, we believe in the transformative power of flowers—to convey deep emotions, to celebrate life's milestones, and to add a layer of luxury to the everyday. Our team, a blend of artistry and dedication, channels the essence of nature into each creation, ensuring that every gift speaks volumes of care and elegance.

From the timeless beauty of roses to the exotic allure of orchids, our selection caters to every taste and occasion. Beyond flowers, we offer a curated array of gift boxes, gourmet treats, and wellness products, each selected for its quality and ability to comfort and delight. Our commitment to excellence is evident in every detail, from the selection of ingredients for our gourmet cupcakes to the prompt and careful delivery of each order.

The narrative of Fabulous Flowers is enriched by a significant new chapter in September 2023, with Nicholas James stepping into the role of Managing Director of The Fabulous Group. Bringing over 15 years of experience in Operations, Marketing, and Management, Nicholas joins with a vision to elevate the brand's legacy to new heights. His expertise and innovative approach promise to infuse the company with fresh ideas, ensuring that the essence of Fabulous Flowers—its commitment to luxury, quality, and unmatched customer service—continues to thrive and expand.

Under the guidance of Josie, a master florist with an innate talent for design and a deep commitment to customer satisfaction, Fabulous Flowers has blossomed into Cape Town's premier floral and gift service. Her philosophy of excellence, combined with Nicholas's dynamic leadership, sets the stage for a future where tradition and innovation converge, creating unforgettable experiences for our clients.

Our story is a testament to the power of family, passion, and dedication. It is a celebration of the beauty surrounding us and the joy we can bring to others through our work. As we move forward, embracing new opportunities and challenges, we remain committed to delivering moments of beauty, luxury, and heartfelt care to every corner of South Africa.

Our Mission and Core Values

At the heart of Fabulous Flowers is a mission beyond mere transactions. We aim to be the finest florist and gift shop in South Africa, touching the hearts of as many South Africans as possible. Our purpose is to provide opportunities for the gifters of the world to celebrate, gift, and love the people they cherish in South Africa. We are committed to creating moments that are not just remembered but treasured, fostering connections that span distances and bringing closer those far apart.

Our values are deeply rooted in an obsession with customer satisfaction. We believe every customer deserves to be treated like royalty, with the utmost care and respect. This ethos is woven into every interaction, guiding our service, design, and delivery approach. We strive to understand and anticipate the needs of our customers, ensuring that every bouquet, gift box, and gesture of kindness we facilitate is imbued with significance and tailored to convey the right message.

We take pride in our relentless pursuit of excellence, constantly seeking ways to innovate and elevate the gifting experience. Our dedication to quality is uncompromising, from the freshness of our blooms to the curated selection of our gift items. We are passionate about the details, recognising that the little things make a big difference.

Our team embodies our mission and values, acting as ambassadors of our brand's commitment to luxury, care, and exceptional service. Together, we foster a culture of empathy, respect, and professionalism, ensuring that our passion for floristry and gifting shines through in everything we do.

In essence, Fabulous Flowers is more than just a business; it is a medium through which we express our deepest values of care, quality, and customer obsession. We are dedicated to making every occasion special and every gesture meaningful, and every recipient feels cherished and valued. This is our promise to you, our valued customers, as we continue to serve and inspire with every petal and every gift.

Adding a Touch of Fun and Team Spirit

Central to our success is the vibrant atmosphere of fun, creativity, and mutual respect that flourishes within our team. Our seasoned professionals, a diverse group of talented florists, bring their skilled craftsmanship and an infectious enthusiasm for their work. 

This blend of professionalism and playfulness sets us apart, creating an environment where innovative ideas blossom and the joy of creation is shared. Every member of our team, from design to delivery, takes pride in their work, contributing to an ethos of excellence and a culture where laughter and support are as crucial as petals and stems. This spirit of camaraderie and celebration infuses every arrangement and gift box with something genuinely unique—a piece of our collective heart and joy.

Elevating Weddings, Events, and Corporate Gifting

At Fabulous Flowers, our passion extends into weddings, events, and corporate gifting, where we bring our signature blend of elegance, creativity, and meticulous attention to detail. Understanding the unique narrative of each wedding, the distinctive ambience of every event, and the bespoke nature of corporate gifts, we tailor our services to meet and exceed the expectations of our discerning clientele.

Same-Day and Nationwide Gifting: From Our Hearts to Your Home

In the tapestry of life's moments, from the joyous celebration of birth to the solemn remembrance of a life well-lived, Fabulous Flowers is here to add a touch of grace and beauty. Our same-day delivery service in Cape Town ensures that your expressions of love, gratitude, and sympathy are conveyed without delay, making each moment feel as significant as it truly is. And with our nationwide gifting, distance no longer dims the warmth of your gesture. 

Whether it's welcoming a new life into the world, celebrating milestones, or offering comfort in times of sorrow, our gifts are designed to touch hearts and uplift spirits.

Every occasion is an opportunity for us to help you articulate your deepest feelings and celebrate the richness of life. From vibrant birthday bouquets to serene sympathy arrangements, our flowers and gifts span the spectrum of life's experiences, delivered from our hearts to your home with care and sensitivity.

Let us be your messenger of emotions, your conduit of love and care. In every petal and ribbon, we weave your stories and sentiments, delivering not just flowers and gifts but a piece of your heart. Choose Fabulous Flowers for your gifting needs, and let us help you make every occasion, from birth to death and every moment in between, truly unforgettable.

Welcome to Fabulous Flowers - where every moment is an opportunity to create something spectacular.