Some argue that the best bouquets also come in dress form. We love the pairing of fashion and floral that has transformed the fashion industry for decades. Flowers have been woven into every fabric of our society. Long before flowers became a seasonal trend on the catwalks, these natural beauties were often threaded into various elements of a fashion show, from the decor to the set design, creating an exquisite aesthetic. We adore the magnificent scenes of models carrying fresh bouquets down the runway or turning into a lifesize bouquet of their own; flowers are undoubtedly the ultimate accessory for any chic look. Floral motifs have become a symbol of purity, femininity, fertility and prosperity.

As floral designers, we are constantly inspired by how fashion interprets style, texture, movement and form. We love how fashion designers translate nature into something expressive and wearable. We love collaborating with creative businesses in South Africa that contribute to bringing beauty, elegance and creativity to our world. It made sense for us to collaborate with one of our favourite floral stores, HABITS, based just around the corner from our Claremont Studio on Cavendish street.

Habits was established in Cape Town thirty-six years ago, specialising in ready-to-wear women's clothing. The iconic Habits label has won numerous awards and participates in selected fashion shows.

We are proud to have launched South Africa's first online fashion store www.habits.co.za, in 2002. 

The Habits brand, owned by Mandy Tinkler, continues to offer excellent personal service in-store and online, providing quality garments – locally produced and imported – with a team of people who have years of retail experience under their belts.

Passionate about growing the local economy, Habits entered the export market in 2017 with our best-selling Travel Range, which is locally produced by our factory. This tried & tested collection is low crease, rolls up in a ball & skims the body beautifully, making it flattering for any size. Deliveries all year round.  

We've collaborated with one of South Africa's rising influencers and content creators, Lisa Harrison, from @onemodernmom, to bring you a range of comfortable chich ready-to-wear HABITS creations paired with our Fabulous Flowers bouquets.

Lisa is a Cape Town based social media influencer, content creator and lifestyle model, who loves tapping into the authentic journey of motherhood and womanhood.

One of her passions is creating beautiful content for brands, specifically woman owned businesses, but also connecting with other women around the world. As a 30-something mother to two busy boys, a lot will be learnt about them as well as her personal views on her own motherhood journey through her platform.

We love Lisa's natural, grounded and lovely approach to life and her passion for gorgeous aesthetics, family and beautiful things.

Follow her on Instagram.

100% silk kimono wiith NYDJ Sheri Slim Jeans and a beautiful Limited Edition Peony Bouquet.

The relationship between floristry and the fashion industry has always been there. Flowers are nature's clothes; they dress up the planet the way clothes do people. They are everywhere in fashion offices, sent as tokens of thanks or congratulations between media, designers, and models. They adorn offices backstage at shows and even the catwalk. Flowers and fashion have a genuine relationship, both seasonal and loved for their appearance. Further back than that, natural dyes made from plants have been used in clothes production as far back as 2600 BC and have coloured garments whilst brightening up the world at the same time.

For many, flowers and fashion seem like an obvious match, they are mutually entwined. They are both aesthetic businesses and are loved simply for being so bloomin' beautiful. In the way that clothes can alter a person's appearance, flowers alter their surroundings. Flowers bring luxury, freshness, glamour, and wholesomeness all at once. Flowers react to the personality of the venue or even the person they are dressing; the way clothes look different on different people, flowers react the same way.

Their influence and involvement of flowers in the fashion world are as timeless as it is seamless and natural. However, to the level that we see flowers used in the fashion industry today, especially in shows and catwalks, it definitely began emerging in 2012. For Raf Simmon's debut Cristian Dior show, he commissioned florist Mark Colle to embed the walls of his chosen venue, the hôtel particulier with thick beds of flowers. Overnight, the 'flower wall', a much-loved Instagram trend, was born.

Social media and fashion moments can ignite 'horticultural trends', just like the flower wall. Floristry and fashion are also both trend-lead businesses. Although floristry may be inspired by fashion moments, like the flower wall, it has always had its own trends in arranging and blooms that naturally evolve as new creatives become influential in the floristry industry. 

In the way that clothes can alter a person's appearance, flowers alter their surroundings. Flowers bring luxury, freshness, glamour, and wholesomeness all at once. Flowers react to the personality of the venue or even the person they are dressing; the way clothes look different on different people, flowers react the same way.

The influence flowers have on huge fashion designers has never been a secret. Christian Louboutin once wrote, "I love plants. The garden allowed me to see colours, blends of colours and materials, juxtapositions of gloss and matte surfaces—it's very instructive." A colossal fashion mogul who turns their nose up at flowers will be a hard press to find.

Flowers produce a lovely smell, and although you can adorn models with perfume, the clothes don't carry this sweet smell. However, flowers have something that the fashion industry lacks. Flowers' fragile scent influences another of our primary senses, our smell. This influences and increases our love for them in person, which can't be done on social media, so although fashion can rely on social media, floristry businesses would be hiding 50% of their product's glory were they just to list online.

Floristry and fashion are two trends we can expect to sit back and watch develop. They will always see a constant relationship between the two through time, regardless of the seasonal trends that affect the two separately and as a pair.