Where did your love of flowers come from?
Have you always wanted to have your own business?
I had never really thought about it until I had children. When the opportunity presented itself, I grabbed it with both hands as it meant that I could be at home with my children when I needed to be.
What was your dream profession as a child?
I had a very dear friend whose sister was getting married and she asked if I would help arrange the flowers for the wedding. I said yes instantly and then realised what a huge task I had undertaken. I planned for days with many trips to the flower market and when the day arrived I was up at the crack of dawn determined to get this right and to make everyone very happy. It went really well and I found that I was enjoying every moment. At the reception people asked me if I had my own florist business and when eventually about five people asked me the same question, I got the message loud and clear and decided to do some research and the next thing I knew, I was doing contract work for the corporate market.
My trips to the market became almost a daily thing and I began to see the potential in dried flowers and different permanent creations. I was lucky enough to get to do a lot work for Southern Sun and Sun International placing my creations in most of the bedrooms of new hotels. I worked closely with Steven Falcke who is a world renowned Interior Decorator and he commissioned me to make incredible things for very beautiful homes in Johannesburg.
I had opened my first shop by this stage and I loved the opportunity of being creative and different and being able to showcase my style to the public.
What motivates you to get up in the morning?
What is your long-term vision for Fabulous Flowers?
We have a wonderful online business now and I would like to grow that. I would also like to expand Fabulous Flowers into doing larger weddings and events. We love this and we are very good at it.
Tell us about the weirdest clients you have ever had.
What is your favourite flower, Josie?
I have a few. Peonies, Tulips, Hydrangeas, large headed Roses, Lizianthus, Amarylis, Lilacs, Poppies. I could go on and on. The list is too long.
When hiring staff, is there a particular quality you look for?
I want the people I work with to be honest, passionate, kind, have a good work ethic and be committed and creative. They have to love working with people who will sometimes be difficult. They have to be team players and be able to take criticism as this is how they will grow. I can teach anyone to arrange if they have a love of flowers. This industry is very demanding with all sorts of variables so they need to think on their feet and above all, keep calm.
What advice do you have for anyone who would like to start their own business?
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